Hello! I'm Stella
Lead Product Designer with 10+ years of experience designing for both B2B SaaS and B2C consumer platforms, grounded in a strong background in graphic design
RECENT WORK
RECENT WORK
In-app gifting Landing Pages
REACHDESK: Designed a self-service experience for users to create and publish landing pages in under 1 hour (vs. 7–10 days). Resulted in a 20% increase in gift spending and improved team efficiency…
Size scale conversion
FARFETCH: Improved the Size & Fit section to make it easier for customers to choose the right size without guessing. This led to more items added to the bag (+0.9%) and fewer returns (-1.3%).…
AI-powered solutions
REACHDESK: AI-powered solutions to streamline corporate gifting and warehouse operations, including a smart assistant for gift messaging and an auto-suggestion feature to improve item naming…
In-app gifting Landing Pages
REACHDESK: Designed a self-service experience for users to create and publish landing pages in under 1 hour (vs. 7–10 days). Resulted in a 20% increase in gift spending and improved team efficiency…
Size scale conversion
FARFETCH: Improved the Size & Fit section to make it easier for customers to choose the right size without guessing. This led to more items added to the bag (+0.9%) and fewer returns (-1.3%).…
AI-powered solutions
REACHDESK: AI-powered solutions to streamline corporate gifting and warehouse operations, including a smart assistant for gift messaging and an auto-suggestion feature to improve item naming…