Hello! I'm Stella

Lead Product Designer with 10+ years of experience designing for both B2B SaaS and B2C consumer platforms, grounded in a strong background in graphic design

Lead Product Designer at Reachdesk
Previously worked at Farfetch, Telecine, and Globo.com
Bachelor’s degree in design from PUC-Rio

Lead Product Designer with 10+ years of experience designing for both B2B SaaS and B2C consumer platforms, grounded in a strong background in graphic design

Lead Product Designer at Reachdesk
Previously worked at Farfetch, Telecine, and Globo.com


RECENT WORK


RECENT WORK

In-app gifting Landing Pages

Designed a self-service experience for users to create and publish landing pages in under 1 hour (vs. 7–10 days). Resulted in a 20% increase in gift spending and improved team efficiency by 90%.…

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Size scale conversion

Improved the Size & Fit section to make it easier for customers to choose the right size without guessing. This led to more items added to the bag (+0.9%) and fewer returns (-1.3%).

View case study

New sends flow

Designed and delivered a simplified gifting experience by reducing friction and steps. Drove a 189% increase in completed sends within three months post-launch.

View case study

In-app gifting Landing Pages

Designed a self-service experience for users to create and publish landing pages in under 1 hour (vs. 7–10 days). Resulted in a 20% increase in gift spending and improved team efficiency by 90%.…

View case study

Size scale conversion

Improved the Size & Fit section to make it easier for customers to choose the right size without guessing. This led to more items added to the bag (+0.9%) and fewer returns (-1.3%).

View case study

New sends flow

Designed and delivered a simplified gifting experience by reducing friction and steps. Drove a 189% increase in completed sends within three months post-launch.

View case study