Hello! I'm Stella
Lead Product Designer with 10+ years of experience designing for both B2B SaaS and B2C consumer platforms, grounded in a strong background in graphic design
RECENT WORK
RECENT WORK
In-app gifting Landing Pages
Designed a self-service experience for users to create and publish landing pages in under 1 hour (vs. 7–10 days). Resulted in a 20% increase in gift spending and improved team efficiency by 90%.…
Size scale conversion
Improved the Size & Fit section to make it easier for customers to choose the right size without guessing. This led to more items added to the bag (+0.9%) and fewer returns (-1.3%).
New sends flow
Designed and delivered a simplified gifting experience by reducing friction and steps. Drove a 189% increase in completed sends within three months post-launch.
In-app gifting Landing Pages
Designed a self-service experience for users to create and publish landing pages in under 1 hour (vs. 7–10 days). Resulted in a 20% increase in gift spending and improved team efficiency by 90%.…
Size scale conversion
Improved the Size & Fit section to make it easier for customers to choose the right size without guessing. This led to more items added to the bag (+0.9%) and fewer returns (-1.3%).
New sends flow
Designed and delivered a simplified gifting experience by reducing friction and steps. Drove a 189% increase in completed sends within three months post-launch.