
HELLO! I'M STELLA
Lead Product Designer with 10+ years of experience
I bring extensive experience designing for both B2B SaaS and B2C consumer platforms, grounded in a strong background in graphic design. My career is defined by blending visual storytelling and aesthetic excellence into every aspect of end-to-end product design, from discovery to delivery, leveraging data-informed decisions, strategic thinking, robust design systems, and collaborative leadership. I’m passionate about solving complex problems and delivering elegant, scalable experiences. Throughout my career, I’ve worked in diverse environments, from startups to large tech companies and agencies to freelance projects. This journey has shaped my ability to adapt, innovate, and thrive in varied challenges like a true chameleon.

HELLO! I'M STELLA
Lead Product Designer with 10+ years of experience
I bring extensive experience designing for both B2B SaaS and B2C consumer platforms, grounded in a strong background in graphic design. My career is defined by blending visual storytelling and aesthetic excellence into every aspect of end-to-end product design, from discovery to delivery, leveraging data-informed decisions, strategic thinking, robust design systems, and collaborative leadership. I’m passionate about solving complex problems and delivering elegant, scalable experiences. Throughout my career, I’ve worked in diverse environments, from startups to large tech companies and agencies to freelance projects. This journey has shaped my ability to adapt, innovate, and thrive in varied challenges like a true chameleon.
KUDOS
Cervaonde app
- Winner of the Desafio de Startups (D31)
- One of the winners of InovAtiva Brasil (2014)
- Selected as one of the 100 Outstanding Startups in Brazil (2014)
Destination (graduation project)
- Selected to showcase at PUC-Rio Design Week (2013)
EXPERTISE
Research & testing
- UX & UI
- Product strategy
- Product vision
- Design thinking
- Design system
- User research
- User testing
- A/B testing
- Prototyping
- Wireframing
- User flow
- Information architecture
- Personas
- Journey mapping
- Accessibility
Design tools
- Figma
- Figjam
- Sketch
- Notion
- Miro
- Framer
- Adobe Creative Suite
- Hotjar
- Wordpress
- Maze
- Usertesting.com
- Abstract