Who am I

Hi! I’m Stella
Lead Product Designer with 10+ years of experience across B2B SaaS and B2C consumer platforms

With a strong background in graphic design, I bring visual storytelling and aesthetic excellence into end-to-end product design, from discovery to delivery, leveraging data-informed decisions, strategic thinking, robust design systems, and collaborative leadership. I’m passionate about solving complex problems and delivering elegant, scalable experiences.

Throughout my career, I’ve worked in diverse environments, from startups to large tech companies and agencies to freelance projects. This journey has shaped my ability to adapt, innovate, and thrive in varied challenges like a true chameleon.

Expertise

Research & testing

  • UX & UI
  • Product strategy
  • Product vision
  • Design thinking
  • Design system
  • User research
  • User testing
  • A/B testing
  • Prototyping
  • Wireframing
  • User flow
  • Information architecture
  • Personas
  • Journey mapping
  • Accessibility

Design tools

  • Figma
  • Figjam
  • Sketch
  • Notion
  • Miro
  • Framer
  • Adobe Creative Suite
  • Hotjar
  • Wordpress
  • Maze
  • Usertesting.com
  • Abstract

Honors & awards

Cervaonde app: winner of the “Desafio de Startups (D31)

Cervaonde app: one of the winners of the InovAtiva Brazil (2014)

Cervaonde app: selected as one of the 100 outstanding startups in Brazil in 2014

Selected to showcase “Destination“
Graduation final project, in the PUC-Rio Design Week 2013