HELLO! I'M STELLA
I’m a Lead Product Designer with over 10 years of experience designing B2B SaaS and B2C products, from startups to large tech companies, agencies, and freelance projects. This journey has shaped my ability to adapt, innovate, and thrive through diverse challenges, like a true chameleon.
At Reachdesk, I’m exploring how companies use AI and Landing Pages to create personalized gifting journeys. At Farfetch, I worked on Size-scaling conversion initiatives and helped shape a milestone experience for Beauty. At Telecine, I designed the UX for a new transactional video-on-demand (TVOD) model to complement their existing SVOD platform. As a freelancer, I designed the Cervaonde app, a craft beer discovery app, and led the UX/UI for the Hathor cryptocurrency wallet. At Globo.com, I redesigned the Gshow Recipes platform using ontological semantics to enhance content structure and discoverability. Thanks for stopping by :)
HELLO! I'M STELLA
I’m a Lead Product Designer with over 10 years of experience designing B2B SaaS and B2C products, from startups to large tech companies, agencies, and freelance projects. This journey has shaped my ability to adapt, innovate, and thrive through diverse challenges, like a true chameleon. At Reachdesk, I’m exploring how companies use AI and Landing Pages to create personalized gifting journeys. At Farfetch, I worked on Size-scaling conversion initiatives and helped shape a milestone experience for Beauty. At Telecine, I designed the UX for a new transactional video-on-demand (TVOD) model to complement their existing SVOD platform. As a freelancer, I designed the Cervaonde app, a craft beer discovery app, and led the UX/UI for the Hathor cryptocurrency wallet. At Globo.com, I redesigned the Gshow Recipes platform using ontological semantics to enhance content structure and discoverability. Thanks for stopping by :)
Collaboration isn’t a checkbox for me, it’s where the real magic happens
EXPERTISE
Design methods
- UX & UI
- Product strategy
- Product vision
- Design thinking
- Design system
- User research
- User testing
- A/B testing
- Prototyping
- Wireframing
- User flow
- Information architecture
- Personas
- Journey mapping
- Accessibility
Design tools
- Figma
- Figjam
- Sketch
- Notion
- Miro
- Framer
- Adobe Creative Suite
- Hotjar
- Wordpress
- Maze
- Usertesting.com
- Abstract
KUDOS
Cervaonde app
- Winner of the Desafio de Startups (D31)
- One of the winners of InovAtiva Brasil (2014)
- Selected as one of the 100 Outstanding Startups in Brazil (2014)
Destination (graduation project)
- Selected to showcase at PUC-Rio Design Week (2013)
“Stella is an exceptional professional who brings a brilliant combination of skills to the table. She is proactive, detail-oriented, and possesses a rare ability to navigate from strategic to technical details with ease. One of the things that I appreciated most about working with Stella is her dedication to achieving alignment across multiple stakeholders.”
— Maísa Benatti, CEO at Aiuta
“Her exceptional attention to detail and seamless collaboration within cross-functional teams consistently made a lasting impression on me. [...] Stella's remarkable openness, genuine kindness, and nurturing approach enable her to connect with everyone around her effortlessly. She excels in fostering effective collaboration, boosting team spirit, and a sense of togetherness.”
— Hugo Vicente, Head of Design at Santander
“She excels at presenting to diverse stakeholders, and is an attentive listener, always open to feedback. As a manager, Stella played a crucial role in my growth. She closely supported me throughout my journey, working alongside me to help me develop and reach my full potential as a professional. It was truly empowering to work with Stella.”
— João Mota, Senior Product Designer at Reachdesk