Who am I

Hi! I’m StellaLead Product Designer with 10 years of experience

I’m passionate about creating user-centered design solutions that elevate user experience while aligning with business goals. Throughout my career, I’ve worked in diverse environments—from startups to large tech companies and agencies to freelance projects. This journey has shaped my ability to adapt, innovate, and thrive in varied challenges like a true chameleon.

Currently, at Reachdesk, a fully remote B2B SaaS platform, I lead the design team while staying hands-on, focusing on enhancing the gifting experience for our core business clients. My role involves cross-functional collaboration with development, marketing, and sales teams to ensure our products are visually appealing and aligned with strategic objectives.

Expertise

Core design skills

  • User experience (UX)
  • User interface design (UI)
  • Product design
  • Design system
  • Information architecture
  • Wireframing
  • Prototyping
  • Mobile interface design
  • Graphic design
  • Branding
  • Illustration
  • Vector illustration

Soft skills

  • Strategic thinking
  • Stakeholder management
  • Constructive feedback
  • Problem solving

Technical skills

  • Figma
  • Sketch
  • Adobe
  • Sublime
  • Html
  • CSS
  • Wordpress

Research & testing

  • User research
  • User testing
  • Usability testing
  • A/B testing
  • User interview

Methodologies

  • Design thinking
  • Agile methodologies
  • Lean UX
  • Human-centered design

Recognitions

Selected to showcase “Destination”
Graduation final project, in the PUC-Rio Design Week 2013